Retention Isn't Luck.
It's a System.™
We are your strategic partner focused on keeping members longer and increasing their lifetime value — through consulting, auditing, and the intelligence to act before it's too late.
Retention is a discipline.
We've built the system.
We partner with fitness businesses to diagnose retention problems, design the strategy to solve them, and implement the systems to execute — so you stop losing members you could have kept.
How we work
with your business.
This is not a plug-and-play tool. It is a fully custom intelligence system built around your members, your locations, and your data. From engineers to consultants to hands-on training with your corporate and field staff, our team is embedded in your operation from day one with one goal: more revenue per member, for longer.
Portfolio Audit
Before we build anything, we learn everything. Our team conducts a full-scale audit across every location, analyzing booking and attendance behavior, cohort patterns, attrition trends, billing signals, and lifecycle data. We establish your baseline retention rate, average member lifetime value, and ARPU by plan and location so we know exactly where revenue is being left on the table before we touch a single workflow.
Custom System Build
No two brands are the same, so no two systems are the same. Based on what the audit surfaces, we build your Member Health Score model, design every workflow, and architect the full retention engine around your brand, your membership plans, and your member behaviors. Every trigger, every message, and every escalation rule is calibrated to move members toward higher engagement, longer tenure, and greater lifetime value.
Integration & Deployment
We connect directly to your management platform. Every workflow is tested and validated before anything touches a real member. Your data flows in, your intelligence layer goes live, and nothing is turned on until your team has signed off on it. From day one of deployment, every member interaction is tracked against retention and revenue outcomes.
Launch & Ongoing Intelligence
Workflows activate and automated outreach begins. We train your corporate staff, work alongside your field teams, and stay embedded as a consulting partner well beyond launch. Every month we deliver reporting on recovered revenue, churn reduction, ARPU growth, and member lifetime value across every location so you always know exactly what the system is worth to your business.
Built for any scale.
Whether you're running a single-location studio or a multi-site commercial chain, the retention problem is the same. The scale of the solution is different.
Studios & local gyms
You know your members by name. RetentionRx gives you the intelligence to act on what you know — systematically, at scale, without adding headcount.
- Boutique fitness studios
- CrossFit & specialty gyms
- Independent health clubs
- Yoga & Pilates studios
- MMA & martial arts
Franchisors & Commercial
We work directly with corporate teams, District Managers, and General Managers to build and execute retention strategy at the network level. We assess the health of the membership base as a whole — and while data is available on a per-location basis, our approach is designed to move the needle across the entire operation, not one club at a time.
- Network-wide retention strategy
- DM & GM advisory and reporting
- Corporate-level playbook design
- Multi-location workflow deployment
- Ongoing performance review & optimization
See what retention
is actually worth to you.
Most fitness businesses underestimate how much revenue walks out the door every month. Adjust the inputs below to see exactly what improving retention means for your bottom line.
Member inflow held constant at baseline churn rate — isolates pure retention improvement.
Intelligence-driven.
Built around your members.
We map your member lifecycle
Every gym has a unique churn pattern. We start by understanding yours — where members drift, when they leave, and what the warning signs look like for your specific member base.
Every member gets scored daily
Our system calculates a real-time score for every active member. It updates continuously — not weekly, not monthly. The moment something shifts, we know about it.
The right workflow fires automatically
Based on each member's score and lifecycle stage, the right outreach fires at the right moment — without manual input, without guesswork, and without your team having to think about it.
Sarah R. has missed 3 consecutive weeks with a declining trend. Re-engagement workflow queued — outreach fires today.
Questions we hear a lot.
If it's not here, bring it to your demo — we'll answer anything.
See what's actually happening inside your member base.
We'll walk through a live session using data from a gym like yours — so you can see exactly what RetentionRx would flag and act on for your location.
- 30-minute live walkthrough, no fluff
- Tailored to your gym type and scale
- Walk through a real at-risk member scenario
- No commitment — pick a time that works for you
Book your free demo
Schedule a time that works for you, or leave your details and we'll follow up.